Pfeffermann, N.; Scholz-Reiter, B.; Hülsmann, M.
Framing Innovations to Grasp Stakeholders’ Attention: A Dynamic Capability-based Conception of Innovation Communication
In: Research Report 2007/08, International Graduate School for Dynamics in Logistics, LogDynamics Research Report. 2008, pp. 40-44
(Workgroups:
BIBA,
Jacobs University,
IGS)