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Framing Innovations to Grasp Stakeholders’ Attention: A Dynamic Capability-based Conception of Innovation Communication


Authors

  • Pfeffermann, N.
  • Scholz-Reiter, B.
  • Hülsmann, M.

Meta information [BibTeX]

  • Year: 2008, Non Reviewed
  • In: Research Report 2007/08, International Graduate School for Dynamics in Logistics, LogDynamics Research Report
  • Pages: 40-44




Arbeitsgruppe BIBA Arbeitsgruppe Jacobs University Arbeitsgruppe IGS




Pfeffermann, N.; Scholz-Reiter, B.; Hülsmann, M.
Framing Innovations to Grasp Stakeholders’ Attention: A Dynamic Capability-based Conception of Innovation Communication
In: Research Report 2007/08, International Graduate School for Dynamics in Logistics, LogDynamics Research Report. 2008, pp. 40-44
(Workgroups: BIBA, Jacobs University, IGS)
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