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Application of Prospect Theory on Car Sharing Product Service System


Authors

  • Liu, A.
  • Wuest, T.
  • Wei, W.
  • Lu, S.

Meta information [BibTeX]

  • Year: 2014, Reviewed
  • ElMaraghy, H. (Editors)
  • In: Product Services Systems and Value Creation. Proceedings of the 6th CIRP Conference on Industrial Product-Service Systems
  • Conference: 6th CIRP Conference on Industrial Product-Service Systems in Windsor, Ontario, Canada (May 1-2, 2014)
  • Series: Procedia CIRP, Vol. 16
  • Publisher: Elsevier
  • Pages: 350–355
  • ISSN: 2212-8271
  • DOI: 10.1016/j.procir.2014.02.022




Arbeitsgruppe BIBA



Abstract

To date, majority of current studies of product service system are approached from manufacturer’ perspectives, while relatively few efforts have been devoted to investigate customer’s decision making in between product and service. According to the Prospect Theory, there exist a variety of factors that will lead people to make irrational decisions. That being said, a clear understanding of the reason why and under what conditions people tend to behave irrationally is useful in improving existing services and designing new services. This paper presents some preliminary discussions of applicability of the Prospect Theory on a use-oriented product service system - car sharing service.




Liu, A.; Wuest, T.; Wei, W.; Lu, S.
Application of Prospect Theory on Car Sharing Product Service System
In: ElMaraghy, H. (eds.): Product Services Systems and Value Creation. Proceedings of the 6th CIRP Conference on Industrial Product-Service Systems. Elsevier, 2014, pp. 350–355
(Workgroup: BIBA)
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