Siekmann, F.; Kinra, A.; Kotzab, H.
Total Quality Management with Social Media Analytics? – Exploring the paradoxes in analyzing customer’s quality perception
In: 29th International EurOMA Conference 2022. Brilliance in resilience: operations and supply chain management’s role in achieving a sustainable future. 2022,
(Workgroups:
Global Supply Chain Management,
Chair of Logistics Management)
