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Physical and digital market places – where marketing meets operations


Authors

  • Teller, C.
  • Brusset, X.
  • Kotzab, H.

Meta information [BibTeX]

  • Year: 2019, Reviewed
  • In: International Journal of Retail & Distribution Management
  • Volume 47, Issue 12
  • Pages: 1-9
  • DOI: 10.1108/IJRDM-12-2019-299



Arbeitsgruppe Chair of Logistics Management



Teller, C.; Brusset, X.; Kotzab, H.
Physical and digital market places – where marketing meets operations
In: International Journal of Retail & Distribution Management, 47(2019)12, pp. 1-9
(Workgroup: Chair of Logistics Management)
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