Contributions to Conferences

Increasing the Link between Co-Creation and Exploration Phase in the Living Lab Process by Using Games

Abstract

Innovation is a key to the competitiveness of the European Industry, and the importance of developing new and innovative services fulfilling the requirements of a customer increase. This has led to new approaches for co-creative design like the concept of Living Labs.
Ideation is considered as the first and very important stage of the innovation process. It can be observed that there are several similarities between the ideation process and constructivism (learning through experiencing). A method used for education based upon this paradigm is Serious Games (SG). Ideation is oriented towards the discovery of ideas. Games can be considered to do the same.
This paper describes the approach, the advantages and challenges of how to ensure the use of game results from co-creation processes for further development steps in a service creation process. Further, the validation approach of the first implementation is described.