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The Omnichannel Retailing Capabilities Wheel: Findings of the Literature


Authors

  • Mrutzek, B.
  • Kotzab, H.
  • Galipoglu, E.

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Arbeitsgruppe Chair of Logistics Management




Mrutzek, B.; Kotzab, H.; Galipoglu, E.
The Omnichannel Retailing Capabilities Wheel: Findings of the Literature
2020, pp. 204-214
(Workgroup: Chair of Logistics Management)
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